We exist because most lists are leaking money.
Most brands treat their email list like a graveyard — collect addresses, send the occasional newsletter, hope someone buys. We treat it like infrastructure: engineered, monitored, optimised, and held accountable to a number.
The thesis.
Every paying customer you've ever had is sitting in a database somewhere, waiting to buy again. Every subscriber who opted in but never purchased is one well-timed message away from converting. Email is the only marketing channel where the audience already raised their hand. Everything else is interruption.
How we work.
Small client roster. Senior strategists on every account. No junior account managers, no offshore copy farms, no template-and-spray campaigns. Every flow, every broadcast, every subject line is built by a human who's spent thousands of hours doing this and only this.
We measure ourselves on revenue per recipient — not opens, not clicks. If a campaign doesn't make money, it doesn't get sent.
Who we work with.
DTC brands doing £20k+/mo. B2B SaaS with active trial pipelines. Course creators, agencies, and consultants with engaged lists they're not monetising. If you have at least 3,000 subscribers and a product people genuinely want, we can compound it.
12 Orkney Terrace, 7 Spey Road
RG30 4GU, United Kingdom